Fifteen years ago, Greggs was just another well-loved bakery chain in the UK, known for its sausage rolls and pasties. But for those who saw potential in the company and invested in its shares, the returns have been nothing short of incredible.
Back in 2010, Greggs’ stock was trading at around 400 pence per share. If someone had invested £10,000, they would have been able to buy 2,500 shares. Fast forward to 2025, and Greggs’ stock price has surged to around 1,867 pence per share, meaning that those same 2,500 shares are now worth £46,675 a nearly fivefold increase in value!
Dividend Income Boosts Returns
Greggs has been a consistent dividend payer, rewarding investors beyond just the stock price increase. Over the years, Greggs has paid out regular dividends, and if we estimate an average annual dividend of 50 pence per share, an investor holding 2,500 shares would have earned roughly £28,125 in total dividend payments over 15 years.
Total Investment Growth
When adding up the capital gains and dividends, a £10,000 investment in Greggs back in 2010 would be worth around £74,800 today a massive return compared to simply keeping the money in a savings account!
Greggs’ Success Story and Challenges
Greggs has transformed itself from a traditional high street bakery into a food-on-the-go powerhouse. The company hit a milestone in 2024 by surpassing £2 billion in annual sales for the first time, with pre-tax profits rising by 13.2% to £189.8 million.
However, 2025 has brought some challenges. Sales growth slowed to just 1.7% in early 2025, due to bad weather in January and weakened consumer confidence. This led to an 11.5% drop in Greggs’ share price, hitting a two-year low of £18.42 per share.
Should You Still Invest in Greggs?
Despite recent struggles, Greggs has ambitious expansion plans, aiming to open up to 150 new stores this year and eventually reach over 3,000 locations across the UK. If the company continues to grow, long-term investors could still see further gains in the years ahead.
For those who invested early, Greggs has proven to be a recipe for success and delivering returns as satisfying as its famous steak bakes.
