In an unprecedented move, Affle 3i, a leading player in the tech industry, has set a new record by becoming the first publicly listed company to ring the Bombay Stock Exchange (BSE) bell with a giant mallet measuring an impressive 3.1 meters. The milestone was achieved during Affle 3i’s 3i Summit held at the BSE on April 8, 2025, marking a momentous event in the company’s history.
The striking mallet, which is considerably larger than the traditional one used to mark the beginning of trading, was carefully designed to draw attention to the company’s innovative spirit and its ongoing commitment to blending technology with tradition.
The India Book of Records officially recognized this remarkable achievement, cementing Affle 3i’s place in the record books. The company’s bold move highlights its focus on pushing the boundaries of creativity and encouraging new ways of thinking within the corporate world.
Affle 3i’s gesture to use the oversized mallet in such a historic setting signifies more than just a physical spectacle—it symbolizes the company’s philosophy of embracing innovation while paying homage to age-old traditions. By integrating a fresh and playful approach to a traditional event, Affle 3i has further cemented its reputation as a forward-thinking company that values both innovation and culture.
The ringing of the bell, a ceremony that traditionally symbolizes the start of trading at the BSE, was made even more memorable by the giant mallet, drawing attention to the significance of this achievement. The use of such an iconic and oversized item to perform a ritual so steeped in tradition was symbolic of the company’s unique approach to business.
This event also underscored the company’s growing prominence in the tech industry and demonstrated their commitment to not only technological advancements but also creative branding efforts. Affle 3i’s groundbreaking move was widely appreciated, making it clear that the company is unafraid to innovate in every aspect of its operations.
