In a surprising move, Zomato has officially rebranded itself as Eternal Ltd. This change, which comes after approval from the Ministry of Corporate Affairs, signals the company’s ambition to broaden its horizons beyond food delivery services.
The rebranding reflects the company’s new direction, encompassing a wider range of businesses. Eternal Ltd. now operates in multiple sectors, including:
-
Zomato – The well-known food delivery service.
-
Blinkit – A quick-commerce platform offering fast deliveries of groceries and essentials.
-
District – A new business venture focused on live events and ticketing.
-
Hyperpure – A division catering to kitchen supplies.
According to Deepinder Goyal, the founder and CEO of the company, the rebranding is a reflection of their broader vision to innovate and expand across multiple industries. He emphasized that the name change represents much more than just a new logo—it’s part of a strategic effort to position the company for long-term growth.
However, the news didn’t sit well with investors. On the day of the announcement, Eternal Ltd.’s shares dropped by 2%. The stock, which opened at ₹215.30 on the Bombay Stock Exchange, saw a small rise during the morning but ended up closing lower. The dip was seen as a sign of uncertainty, with investors cautious about how the company’s new diverse ventures will perform and affect its bottom line.
Analysts are paying close attention to Eternal Ltd.’s next steps. The company’s expansion into new areas will need to be carefully managed, and investors are eager to see how the integration of these different units will impact its overall performance. The stock’s decline suggests that the market remains unsure about the rebranding’s long-term benefits.
In addition to the stock drop, the company also faced a leadership shakeup. Rinshul Chandra, the Chief Operating Officer of Eternal Ltd., resigned on April 9, 2025. This news added further pressure on the stock, contributing to the 1.84% drop in the share price.
Public reaction to the rebrand has been mixed. On social media, many users expressed nostalgia for the Zomato brand, with some calling it an “emotion” that was central to their daily lives. However, others have welcomed the change, viewing it as a step towards the future and a broader, more diversified company.
As Eternal Ltd. moves forward with its new identity, stakeholders will be watching closely to see how the company handles its ambitious growth strategy and manages to integrate its diverse business ventures.
